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Sportsbook set to be launched by Sports Illustrated and 888 Partners, including Cassava Enterprises



Eddy Cheung

Cassava is a heavyweight contender in the iGaming sector, owing to its status as the parent company of 888 Holdings' enormous 888 brands. Cassava does not manufacture slots or games under the Cassava brand, but it indirectly provides Cassava games to its users through its 888 brands and software. On this note, the publisher of Sports Illustrated, Authentic Brands Group (ABG), has teamed with 888, an online gambling and betting company. 888 will introduce a Sports Illustrated-branded sportsbook as part of the deal.

Sportsbook set to be launched by Sports Illustrated and 888 Partners, including Cassava Enterprises

We identify Cassava enterprises as a provider with some of the most titles to explore. Cassava casinos offer a variety of promos and bonus offers, as well as high-quality gaming fun. Years of owning and managing online casino sites have earned the Cassava moniker a reputation for reliability among casino patrons. As a result, players have grown to expect fantastic deals. No deposit bonuses are common for new players signing up, and they are typically among the finest in the industry, such as 888's "88 Freeplay" bonus.

One of the benefits of Cassava bonuses is that they are plentiful! This is an online casino provider with over 20 years of expertise, so they know how to make sure that a large percentage of their games have fun bonuses and features for players to enjoy. Bonus features include free spins, expanding wilds, daily jackpots, pick-and-win, multipliers, and expanding wilds, to name a few.

And if there's one thing Cassava casinos excel at, it's spoiling their customers with Cassava free spins, promotions, and special deals. If you play at one of these casinos, you'll always have something to look forward to, whether it's a promotion, a custom offer, a reward program, or freebies.

The SportSbook

Following their collaboration, 888 and Sports Illustrated plan to develop a sportsbook. This will be based on the Authentic Brands Group's sports magazine. ABG is a marketing and brand creation firm with a focus on entertainment. In 2019, it paid $110 million for the sports magazine brand, according to reports.

According to the collaboration agreement, the 888 Holdings Company will provide its scalable and proprietary technology to power the sportsbook. This sportsbook is set to open in Colorado later in 2021. ABG will grant 888 a license to utilize the SI name and the iGaming and online sports wagering trademarks as part of the commercial deal. Exclusive commercial and editorial integration rights are also included in the agreement. However, this applies solely to SI-branded internet assets.

Affiliate fees and a brand license will also be paid to ABG. Also included is a minority passive investment in the betting company, which holds a portion of the B2C activities in the US licensed market. Furthermore, 888 agreed to advertise on specified ABG media sources at least once a year for the length of the arrangement.


Cassava Enterprises manages a significant operation for 888, and all of their years of experience shine through when you join one of their casino brands. 888 is preparing to introduce a Sports Illustrated-branded sportsbook as part of a relationship with Authentic Brands Group (ABG), the business behind Sports Illustrated. Members of Sports Illustrated will be able to enjoy top-of-the-line gaming and betting as a result of this.

AUTHOREddy Cheung

I remember the first time I saw Kai Tak, Hong Kong's gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did. For the next coming years I lived and breathed Kai Tak. Now I am married with kids, and they have become a part of my life too. That’s why I started exploring online casinos to create a better work-life balance and I couldn’t be happier!

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